The first that sees the visitor is the look and tone of the website. I would like to note that The BBC website design is colorful and interactive. The red color attracts the visitor attention.
The iTV website design is quite simple and monotone. The graphic of the background is pixelated. In my opinion, is not acceptable for popular TV show website.
The interfaces are really easy to use for everyone. The websites menu is functional and simple. At The Voice UK website home page visitor can find information about the TV show concept, vote, episodes, clips, coaches, artists, apps, live and socials. At the This Morning website home page, you can see the latest news, episodes, hot topics and special rubrics such as food, showbiz, style&beauty, home&garden, health, presenters&experts and competitions.
I think that The Voice UK website don’t have extra information comparing to This Morning. The commercial of The Boots store on This Morning website home page is not directly relevant to the show content. This is just sponsored product placement on the website.
The Voice UK website has a gallery with behind the scenes pictures, that fans will appreciate. Unfortunately, I could not find something similar on This Morning page. The Voice UK have the online voting option, which increased the number of visitors because it is free.
The advantage of This Morning page is the simple news feed that goes in chronological order. Also, they have “Competitions” where everyone can try a luck and win a special valuable prize. However, it is not for free, so basically it is like a lottery. Of course, this rubric was made to draw in more audiences and earn money.
Both these pages have the option to share news, that helps to promote the TV show content. The Voice UK show has different social media accounts such as Facebook, Youtube, Twitter, Instagram, and Vine. It gives the opportunity to discover the TV show from various sides. This Morning show also has a Facebook page, but I could not find the link on the official website.
To summarise, I found The Voice UK website better than This Morning page. I would suggest to This Morning page editors improve the weak parts, establish the links between their media profiles, improve the design and improve.